Explainer
Motion Graphics Explainer
A showreel of 2D and 3D animation using motion graphics and video clips to explain a variety of topics including politics, the environment, Modernist literature, NASA scientist Katherine Johnson and the underwater world of Jacques Cousteau.
The brief. The sales team kept losing deals at the same point: merchants did not understand how the payment method worked and assumed it was risky.
What we did
We interviewed the sales and compliance teams to find the three questions every merchant asked, and built the script around answering them in plain language. The script went through compliance review before storyboarding, so no approved wording changed late in the project.
Custom illustration in the client’s brand makes the flow of money visible, and a 30-second cut-down gives the sales team something to share on LinkedIn and in follow-up emails.
Outcome
Add real results here, for example conversion from demo to signed merchant, or shorter sales calls.
Gallery
